Last updated: April 9, 2026
Cookie Policy
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. We also use similar technologies like localStorage for the same purposes. This policy covers all such technologies.
2. How we use cookies
Brandli uses cookies in three categories. Only strictly necessary cookies are active by default. Analytics and marketing cookies require your explicit consent.
3. Strictly necessary
These cannot be disabled as they are essential for the platform to function.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| sb-*-auth-token | Supabase | Authentication session | Session / 7 days |
| brandli-cookie-consent | Brandli (localStorage) | Stores your cookie preferences | Persistent |
4. Analytics cookies (consent required)
These help us understand how people use Brandli so we can improve the product. They are only activated after you give consent.
| Name | Provider | Purpose | Duration |
|---|---|---|---|
| PostHog (localStorage) | PostHog | Product analytics — page views, feature usage, session replay | Persistent (localStorage) |
| _ga, _ga_* | Google Analytics | Visitor identification, conversion tracking | 2 years |
| _gid | Google Analytics | Session identification | 24 hours |
PostHog specifics: We use PostHog in localStorage mode (not cookie mode). PostHog may be configured for session replay, which records your interactions for UX improvement. PII is redacted from replays.
5. Marketing cookies (consent required)
We currently do not use marketing cookies. If we add remarketing pixels (LinkedIn Insight Tag, Meta Pixel, etc.) in the future, they will only activate with your explicit consent. This policy will be updated accordingly.
6. Managing your preferences
You can change your cookie preferences at any time by:
- Clicking "Manage cookies" in our website footer
- Clearing your browser cookies and localStorage (the consent banner will reappear)
- Using your browser's built-in cookie management
Withdrawing consent for analytics cookies will stop future tracking but does not retroactively delete previously collected anonymous analytics data.
7. Third-party cookies
When you connect social media accounts via OAuth (LinkedIn, Meta, Twitter), those platforms may set their own cookies during the authorization process. These are governed by the respective platform's cookie policies, not ours.
Similarly, Stripe may set cookies during the checkout process for fraud prevention. See Stripe's Privacy Policy.
8. Changes
We update this policy when we add or remove cookies. Material changes will trigger a new consent request via the cookie banner.
9. Contact
Questions? Email privacy@brandli.io.